Chinese Recycled Polyester Activewear Brand’s North American Green Market Breakthroug

Eco-Certification & Transparency: The brand’s activewear was made from recycled plastic bottles but lacked international certifications to gain trust. We assisted it in obtaining Global Recycled Standard (GRS) certification and displayed the certification logo prominently on all product tags and online pages. We also created a “Bottle-to-Bra” interactive tool on the website: users could input a number of plastic bottles to see how many activewear pieces could be made (e.g., 10 bottles = 1 sports bra), making the recycling process tangible.
Targeted North American Marketing: We focused on two core audiences: ① US outdoor enthusiasts (via ads on REI’s website and partnerships with hiking influencers who emphasized “eco-friendly gear for trails”); ② Corporate wellness programs (we pitched custom-branded RPET activewear to tech companies in Silicon Valley, highlighting the brand’s sustainability for employee wellness kits). We also ran Facebook ads targeting “environmentally conscious fitness lovers” in major US cities (Seattle, Portland, San Francisco—known for green consumerism).
Retail & DTC Success: The brand secured partnerships with 28 North American sports retailers (up 150% from pre-certification) within 8 months, including small eco-boutiques and regional chains. Its DTC site’s US sales grew 130% in the same period, with 68% of customers leaving positive reviews about the brand’s sustainability efforts—proving that clear eco-positioning resonated with the target market.

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Chinese Recycled Polyester Activewear Brand’s North American Green Market Breakthroug

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