European Organic Loungewear Brand’s Global Eco-Consumer Acquisition

Eco-Value Standardization & Visualization: The brand used GOTS-certified organic cotton but failed to communicate this clearly to global buyers. We created a “Eco-Footprint Dashboard” for its website: for each loungewear set, it displayed metrics like “saves 2,500L of water vs. conventional cotton,” “uses 80% recycled packaging,” and “carbon-neutral delivery via DHL GoGreen.” We also filmed short documentaries (1-2 mins) showcasing its partner farms in Portugal (organic cotton cultivation) and posted them on YouTube and Pinterest, with subtitles in 8 languages (English, German, French, etc.).
Green Campaigns for Niche Audiences: We launched two core campaigns: ① “Loungewear Recycling Program”—customers who sent back old organic loungewear got a 20% discount on new purchases, with recycled items repurposed into pet beds (donated to animal shelters); ② “Sustainable Sleep Challenge” on TikTok, where users posted their “zero-waste bedtime routines” (using the brand’s loungewear) for a chance to win a year’s supply of organic sets. We partnered with 20 global eco-lifestyle KOLs (e.g., US-based zero-waste bloggers, UK sustainable living influencers) to amplify the campaigns.
B2B & B2C Dual Growth: For B2B channels, we helped the brand exhibit at the Copenhagen Fashion Summit (a top sustainable fashion event), where it secured partnerships with 12 eco-friendly boutiques in the US and Canada. For B2C, the brand’s global site saw a 190% increase in traffic from “sustainable loungewear” search terms, and international sales (outside Europe) grew 210% in 12 months—with 72% of new customers citing “eco-credentials” as their top reason for purchase.

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European Organic Loungewear Brand’s Global Eco-Consumer Acquisition

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