Latin American Workwear Brand’s Inventory & Regional Demand Matching

Regional Demand Segmentation: The brand previously used a one-size-fits-all inventory strategy, leading to stockouts in Brazil (for large-size work pants) and overstock in Argentina (for lightweight jackets in a cold climate). We analyzed regional data: ① Brazil’s workforce preferred size 42-44 (XXL) work pants (due to average body size) and water-resistant fabrics (for rainy seasons); ② Argentina needed insulated jackets (for winter) and fire-retardant shirts (for construction workers); ③ Colombia required breathable cotton workwear (for tropical temperatures).
Inventory Reallocation & Local Production: We reallocated existing inventory: sending 80% of XXL work pants to Brazil, insulated jackets to Argentina, and breathable cotton pieces to Colombia. For high-demand items (Brazil’s water-resistant pants), we partnered with a local Mexican factory for small-batch, quick-turn production (7-day lead time) to avoid stockouts. We also added regional-exclusive styles (e.g., Argentina’s reflective winter work jackets, Colombia’s UV-protective work shirts) to meet niche needs.
Logistics & Sales Results: Regional stockouts dropped from 25% to 12.5% (a 50% reduction) within 6 months, and sales across the 5 countries grew 90%. Brazil’s work pant sales increased by 110% (no more stockouts), Argentina’s insulated jacket sales rose 85%, and Colombia’s breathable workwear became the brand’s top-selling regional line—proving that localized inventory matching directly drove revenue growth.

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Latin American Workwear Brand’s Inventory & Regional Demand Matching

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