Event Planning & Execution: Curate market-specific theme shows (e.g., “Sustainable Fashion Show” for Europe, “Urban Commute Show” for the US) at iconic fashion venues (London Soho, Brooklyn art spaces). Set up on-site product experience zones for attendees to test garments and provide feedback, blending brand showcase with user insight collection.
Online Synchronous Promotion: Live-stream the show via YouTube and Facebook Live, with exclusive discount codes for viewers who watch 10+ minutes. Edit highlight clips (new product runways, designer interviews) for social media distribution, paired with targeted ads to reach audiences unable to attend in person and expand event reach.
B2B Resource Connection: Invite local apparel wholesalers and boutique buyers to the event, with one-on-one negotiation sessions to foster distribution partnerships. Post-event, send Product Procurement Manuals to B2B attendees, offering bulk purchase discounts and flexible credit terms to secure overseas wholesale channels.