Overseas Social Media Trend Marketing Solution

Trend Monitoring & Topic Planning: Use tools to track real-time fashion hashtags (#CottageCore, #Y2KRevival) across TikTok, Instagram, and Pinterest, and map brand products to relevant trends (e.g., retro blazers for #90sOfficeChic). Generate 3–5 trend-aligned content topics weekly, including product try-ons, style breakdowns, and scenario-based outfit showcases.
Tiered KOL Collaboration Matrix: Partner with three tiers of fashion creators: top influencers (100k+ followers) for brand tone endorsement (e.g., 7-day styling challenges with product placements), mid-tier creators (10k–50k followers) for vertical niche 种草 (5 ways to style a work blazer), and micro-influencers (1k–5k followers) for authentic user reviews to cover diverse audience circles.
Engagement & Traffic Conversion: Launch brand-exclusive challenges (e.g., #MyBlazerVibe styling contests) to drive UGC, with discount incentives for participants. Attach one-click links to the brand’s independent site in social posts, paired with 24-hour flash sales to convert trend-driven traffic into instant orders.

Solution